Profiting Intellectual Capital Extracting Innovation PDF 21054b903

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by Patrick H. Sullivan : Profiting from Intellectual Capital: Extracting Value from Innovation

ISBN : #0471417475 | Date : 2001-08-22

Description :

PDF-ab40b | Tools and techniques from today’s leading intellectual capital innovators: Xerox, Dow Chemical, Hewlett-Packard, Avery Dennison, Eastman Chemical, Rockwell, and Skandia “Patrick Sullivan . . . has brought together some of the best thinkers and best thinking on the subject of intellectual capital. Anyone who hopes to profit from intellectual capital will profit from Profiting from Intellectual Capi… Profiting from Intellectual Capital: Extracting Value from Innovation


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CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren (Management-Reihe Corporate Social Responsibility) (German Edition) PDF




: CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren (Management-Reihe Corporate Social Responsibility) (German Edition)

ISBN : #3662458128 | Date : 2017-06-09

Description :

PDF-e8212 | CSR und Marketing scheint zunächst ein Widerspruch in sich zu sein. Dieses Buch widmet sich der Frage, wie “echtes” bzw. “authentisches” CSR Marketing gestaltet werden kann, denn viele CSR-Aktivitäten von Unternehmen sehen sich dem Vorwurf des “Green-” oder “Social Washings” ausgesetzt. Die Autoren orientieren sich dabei an folgenden Leitfragen: Wie kann erfolgreiches CSR-Marketing implementiert… CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren (Management-Reihe Corporate Social Responsibility) (German Edition)


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by E. Schlie : Simply Seven: Seven Ways to Create a Sustainable Internet Business (IE Business Publishing)

ISBN : #0230308171 | Date : 2011-10-12

Description :

PDF-08cab | Published as part of Palgrave Macmillan’s IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. The book presents a practical blueprint created to get entrepreneurs and executives started on finding the right Internet business model for their web site…. Simply Seven: Seven Ways to Create a Sustainable Internet Business (IE Business Publishing)


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Nexus Initiative Brent Henley PDF 2420792a3

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by Brent Henley : The Nexus Initiative

ISBN : #0982923910 | Date : 2010-12-02

Description :

PDF-f8b6a | Stop Networking: Networking is broken. Too many people view it as a form of taking. They want your business. They want your referrals. They want your advice. With everyone trying to get something from you, how are you ever supposed to receive the things you need to grow? You can’t. That’s why you need a new system. That’s why you need a neXus. Start Giving: It’s no secret. No great leade… The Nexus Initiative


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Information Security International Conference Proceedings PDF Fdfd3ced3

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Information Security: 4th International Conference, ISC 2001 Malaga, Spain, October 1-3, 2001 Proceedings (Lecture Notes in Computer Science) PDF




: Information Security: 4th International Conference, ISC 2001 Malaga, Spain, October 1-3, 2001 Proceedings (Lecture Notes in Computer Science)

ISBN : #3540426620 | Date : 2001-10-25

Description :

PDF-af2e4 | The Information Security Conference 2001 brought together individuals involved in multiple disciplines of information security to foster the exchange of ideas. The conference, an outgrowth of the Information Security Workshop (ISW) series, was held in Málaga, Spain, on October 1–3, 2001. Previous workshops were ISW ’97 at Ishikawa, Japan; ISW ’99 at Kuala Lumpur, Malaysia; and ISW 2000 at Wollo… Information Security: 4th International Conference, ISC 2001 Malaga, Spain, October 1-3, 2001 Proceedings (Lecture Notes in Computer Science)


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Strategic Storyteller Marketing Educated Consumer PDF 063480955

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by Alexander Jutkowitz : The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer

ISBN : #1119345111 | Date : 2017-08-21

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PDF-4a095 | The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they’re flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For individuals, crafting stories is the primary way we can make sens… The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer


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Public Key Infrastructure Applications Canterbury PDF 086887ed8

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Public Key Infrastructure: Second European PKI Workshop: Research and Applications, EuroPKI 2005, Canterbury, UK, June 30- July 1, 2005, Revised Selected Papers (Lecture Notes in Computer Science) PDF




: Public Key Infrastructure: Second European PKI Workshop: Research and Applications, EuroPKI 2005, Canterbury, UK, June 30- July 1, 2005, Revised Selected Papers (Lecture Notes in Computer Science)

ISBN : #3540280626 | Date : 2005-12-07

Description :

PDF-c86cc | This book contains the proceedings of the 2nd EuroPKI Workshop ― EuroPKI 2005, held at the University of Kent in the city of Canterbury, UK, 30 June–1 July 2005. The workshop was informal and lively, and the university setting encouragedactive exchangesbetween the speakersand the audience. TheworkshopprogramcomprisedakeynotespeechfromDr.CarlisleAdams, followedby18refereedpapers,withaworkshopdi… Public Key Infrastructure: Second European PKI Workshop: Research and Applications, EuroPKI 2005, Canterbury, UK, June 30- July 1, 2005, Revised Selected Papers (Lecture Notes in Computer Science)


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Big Book Marketing Anthony Bennett PDF 6ea8f5f54

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The Big Book of Marketing PDF




by Anthony G. Bennett : The Big Book of Marketing

ISBN : #0071621253 | Date : 2010-01-11

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PDF-d5079 | “A real world tool for helping develop effective marketing strategies and plans.” — Dennis Dunlap, Chief Executive Officer, American Marketing Association “For beginners and professionals in search of answers.” — Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University “A ‘must read’ for every business major and corporate execut… The Big Book of Marketing


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Amazonia Years Epicenter Dot Com Juggernaut PDF B267f0cbe

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by James Marcus : Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut

ISBN : #1565848705 | Date : 2004-06-17

Description :

PDF-04fec | In a book that Ian Frazier has called “a fascinating and sometimes hair-raising morality tale from deep inside the Internet boom,” James Marcus, hired by Amazon.com in 1996, when the company was so small his e-mail address could be james@amazon.com, looks back a decade later at the ecstatic rise, dramatic fall, and remarkable comeback of the consummate symbol of late 1990s America.Observing   Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut


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Networking Contact Sport Connected Influence PDF 77ed66e02

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Networking Is a Contact Sport: How Staying Connected and Serving Others Will Help You Grow Your Business, Expand Your Influence — or Even Land Your Next Job PDF




by Joe Sweeney : Networking Is a Contact Sport: How Staying Connected and Serving Others Will Help You Grow Your Business, Expand Your Influence — or Even Land Your Next Job

ISBN : #1935618083 | Date : 2010-10-05

Description :

PDF-fe16e | How did Joe Sweeney… …get Bob Costas to come to Milwaukee (in the middle of winter)?…become the “wingman” to the archbishop of New York City?…take Brett Favre’s off-the-field income from $65,000 to more than $4 million? The answer is simple. Networking. In this New York Times, Wall Street Journal, and USA TODAY bestseller, master networker Joe Sweeney shares his networking secrets fro… Networking Is a Contact Sport: How Staying Connected and Serving Others Will Help You Grow Your Business, Expand Your Influence — or Even Land Your Next Job


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Rules Trade Indispensable Insights Profits PDF Aaa8b7ea0

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by David Nassar : Rules of The Trade: Indispensable Insights for Online Profits

ISBN : #0071354638 | Date : 2001-02-22

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PDF-69bd3 | The concise, common-sense insights of a day trading pro Some traders spend thousands of dollars attending training seminars. If you don’t have the time or resources for that, pick up Rules of the Trade instead. This reliable, no-nonsense guide distills the insights of several online trading experts into one short, quick, and easy-to-read book that not only lists the rules, but explains what the… Rules of The Trade: Indispensable Insights for Online Profits


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Adoption Innovation Balancing Stakeholders Marketing PDF B0b50cbf6

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: Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation

ISBN : #3319343874 | Date : 2016-11-18

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PDF-ae8b9 | This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations.If ideas need to reach the marketplace, then marketing strategies, concepts and tools – such as the continuous development of new product and services – become vital for their su… Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation


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Likeable Social Media Revised Expanded PDF 43c72985a

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by Dave Kerpen : Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, … and More (Marketing/Sales/Adv & Promo)

ISBN : #0071836322 | Date : 2015-03-19

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PDF-0c282 | The NEW YORK TIMES and USA TODAY bestseller―updated with today’s hottest sites! A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social M… Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, … and More (Marketing/Sales/Adv & Promo)


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[Pub.24enN] Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, … and More (Marketing/Sales/Adv & Promo) PDF | by Dave Kerpen


Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, … and More (Marketing/Sales/Adv & Promo) by by Dave Kerpen

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Consumer Behavior J Paul Peter PDF 6e5062f59

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Consumer Behavior PDF




by J. Paul Peter : Consumer Behavior

ISBN : #0073404764 | Date : 2009-12-21

Description :

PDF-22827 | This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book…. Consumer Behavior


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Consumer Behavior by by J. Paul Peter

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Search Rewrote Business Transformed Culture PDF 984d109b1

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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture PDF




by John Battelle : The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

ISBN : #1591841410 | Date : 2006-10-03

Description :

PDF-984f4 | What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing. But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the… The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture


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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by by John Battelle

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